Founded inFetzer has been recognized consistently as a leader in varietal wine development, sustainable agriculture, and as an environmental leader. In December, Brown-Forman announced it was exploring strategic alternatives for the Hopland, California-based wine assets, including a possible sale.
S and global economic conditions, war, natural disasters, terrorist attacks or other factors; -- tax increases, changes in tax rules or rates e.
Uniquely, it owns around 9, hectares of prime vineyards, which allows the company to secure the highest quality grapes for its wine production.
Important Information on Forward-Looking Statements: Conversely, WE could try to increase sales of lower priced brands simultaneously with attempting to reduce costs to better the entire company performance. The terms of the deal were not disclosed.
Another attractively profitable market to pursue is East Asia, where demand for premium wines is expected to grow enormously. The initial wines targeted for this expansion will be the super and ultra premium Jekel and Geoff Merrill Res.
In this prestige market, image is key. Secondly, Bonterra, a premium brand, will be upgraded to super-premium status. Consolidation in the industry allows for more powerful competitors, while the growing number of smaller vineyards and globalization will stimulate fiercer competition.
Currently, it is facing slowing growth in the US market. A significant challenge is increased competition for share of the premium wine market. This is to remove the risk of losing prestige of the high end products.
Brown-Forman has owned the Fontana Candida wine trademark since The key facilities are located in Hopland, California and employ approximately people. Desiring to maintain a high ROA, the company must come up with a plan to compete in this prestigious market.
Except as required by law, we do not intend to update or revise any forward-looking statements, whether as Brown forman wine estates essay result of new information, future events, or otherwise.
Important Note on Forward-Looking Statements: Three proposed alternatives are very thorough. For more information about the company, please visit https: During this process, the company considered a range of alternatives but ultimately concluded that selling the business was in the best interest of Brown-Forman shareholders.
Putting more emphasis on the U. The transaction is expected to close in December and GIV will assume responsibility for Bolla in all markets outside of the United States on January 1, Except as required by law, we do not intend to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.
Effectively, Brown-Forman will serve as an agent for these brands in the U. Hence, WE should deploy such advantage to the maximum level by expanding its U. Alternatives More emphasis on U. However, there are opportunities to expand abroad as the demand for premium wines are increasing in the global market.
We believe that the expectations and assumptions with respect to our forward-looking statements are reasonable. But by their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors that in some cases are out of our control.
This is offset by a growing market for premium wine all over the world. Secondly, with the slow growth in the US market, the company is looking towards international expansion as an additional source of revenue.
Also included in the sale is a facility in Paso Robles, California. Here is a non-exclusive list of such risks and uncertainties: Brown-Forman acquired Fetzer in from the Fetzer family. Generally, the words "expect," "believe," "intend," "estimate," "will," "anticipate," and "project," and similar expressions identify a forward-looking statement, which speaks only as of the date the statement is made.
This transaction is subject to regulatory clearance in the U. Currently, it is facing slowing growth in the US premium markets.Free College Essay Negotiation.
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Brown-Forman Wine Estates (case summary): STRATEGIC MANAGEMENT charles w.l. hill, gateth e. jones Boston NY Essay by pastniece, November download word file, 3 pages download word file, 3 pages 1 votes1/5(1). Jack Daniels a Brown-Forman product is the leading straight whisky in the U.S., because Brown-Forman has positioned the brand as being “authentic” from a consumer’s perception.
Brown-Forman’s Fetzer launched an advertising campaign in the UK with the slogan “authentic California wine.”.Download