If the decide to sell the unit for free to the hospitals and the hospitals would purchase the blankets they could create a monopoly. The ultimate problem facing Augustine Medical, Inc.
Statistics indicate that approximately 21 million surgical operations are performed annually in the United States, and that approximately 5, hospitals have operating rooms and postoperative recovery rooms that include 31, postoperative recovery beds and 28, operating rooms.
Hospitals will always be provided with the funds necessary to prevent hypothermia and other diseases, so the demand will be common. It is a device that has been designed specifically to treat hypothermia which many patients suffer from after operations. Heat loss due to evaporation of the fluids used to scrub patients 3.
The Bair Hugger Patient Warming System consists of a heat source and a separate disposable warming cover that directs a gentle flow of warm air across the body. However if the company price the unit and blankets too high they will be at risk of failing.
Currently Augustine Medical Inc is relying on distributors to push their products. There are several factors which contribute to postoperative hypothermia. The product has been designed to allow nurses and doctors to have easy access to the disposable warming covers which are placed in the top of the blower unit.
Many cheaper alternatives exist.
Respondents believed that the humanitarian ethic to make the patient feel more comfortable is important. Hypothermia can also be a result of heat loss due to evaporation of the fluids used to scrub patients, evaporation from exposed bowel, and breathing of dry anesthetic gases.
Also the unit is easy to transport as it can be moved easily as it is on wheels. The company was created to develop and market products for hospital operating rooms and postoperative recovery rooms. Opportunities Augustine Medical incorporated sees the opportunity to market their product to hospitals and the company believe that their product had superior advantages over competing products.
Interviews with physicians and nurses, followed by a demonstration of the system, returned a variety of responses. Efficiency is the byword. Scott Augustine, an anesthesiologist from Minnesota, in Respondents also felt that the Bair Hugger Patient Warming System would speed recovery for postoperative patients.
To attach a tag simply click on the tags button at the bottom of any page. The firm also projected that one system would be sold for every eight postoperative recovery room beds.
It was believed that this initial investment would cover the fixed costs of the company during its first year of operation. There are 31, recovery beds minus the hospital that have less than seven beds.
Medical research indicates that 60 to 80 percent of all postoperative recovery room patients are clinically hypothermic. Upon the realization of this need and existence of the market, Dr. The main users of this product are businesses — hospitals. Research commissioned by Augustine Medical Inc.
Site Manager Page tags It seems you have no tags attached to pages. Capital expenditures in hospitals were subject to budget committee approval.Augustine Medical part numbers Augustine Medical Case - Download as PDF File .pdf), Text File .txt) or read online.
Trends Analysis: • The Bair Hugger Patient is designed to control body temperature of postoperative patients and to treat hypothermia experienced by some patients after operations. o Medical research states that % of postoperative patients experience hypothermia.
• The firm projected that 1. The Bair Hugger Patient Warming System Augustine Medical, Inc. Company Develop and market products for surgical patients Founded by an anesthesiologist First two products deal with recovery of patients Product Hospitals need.
Augustine Medical, Inc. was founded by Dr. Scott Augustine, an anesthesiologist from Minnesota, in The company was created to develop and market products for hospital operating rooms and postoperative recovery rooms.
Augustine Medical needs to figure out how to price the two components of the Bair Hugger Patient Warming System (the heating unit and blanket) and how to place their product against competitors.
3. What is the significance of the problem to the subject?Download